Introducing Snowplow’s Ecommerce Analytics Data App: Our AI-Ready, Warehouse-Native Ecommerce Analytics Solution
Today, we’re thrilled to announce the launch of Snowplow’s Ecommerce Analytics data app. It’s a powerful new solution that helps businesses use their first-party behavioral data to improve their ecommerce channels.
The Challenge: Navigating the Complex Ecommerce Landscape
In today’s digital marketplace, retail and ecommerce teams face numerous challenges that hinder their ability to make data-driven decisions:
- Data Fragmentation: Customers transact across multiple channels (websites, mobile apps, POS systems). So, consolidating data into a single, actionable view is increasingly difficult.
- Poor Real-Time Visibility: Traditional third-party analytics platforms often suffer from significant delays. This hampers timely decision-making.
- Governance and Security Concerns: Ensuring secure and compliant handling of sensitive transaction data is a concern for businesses.
- Customization Limitations: Many existing third-party analytics tools lack the ability to track data with the granularity necessary, nor can they easily flex to adapt to specific business models and their unique data schema needs.
- Complex Data Transformation: Raw event data often needs expert manual data processing, from data collection to data validation, enrichment, and formatting before it is ready for insights. Without a scalable way to manage complex data transformation, it creates bottlenecks for non-technical users.
These challenges can lead to ineffective ecommerce strategies and wasted marketing budgets. In fact, it’s estimated that businesses waste over 25% of their marketing budget on ineffective methods, according to a study by Rakuten.
The Solution: Snowplow’s Ecommerce Analytics Data App
Our new AI-ready, warehouse-native Ecommerce Analytics data app addresses these challenges head-on, empowering businesses to go beyond simple monetization metrics within your own data platform. This approach enables more effective analysis and optimization of ecommerce channels without relying on inflexible third-party analytics tools that lack data granularity, real-time visibility, and centralized data governance. Snowplow customers gain more accurate data for revenue analysis, purchase trends, checkout journeys, and payment method effectiveness, all in real time in their own data platform.
When Snowplow customers use the Ecommerce Analytics data app in combination with our powerful behavioral data pipeline and data management capabilities, it unlocks new business value for both ecommerce and data science teams.
- Ecommerce teams can access a real-time, unified view of customer interactions across all of their ecommerce channels, including websites, mobile apps, and online/offline POS systems, enabling more comprehensive customer insights based on true omni-channel analysis.
- Data Scientists can leverage the rich, high-quality customer behavioral data that is AI-ready for advanced analytics and machine learning models. Because the data is accessible within their own data warehouse or lake, data scientists can operate more efficiently in building and training predictive models.
Why Choose Snowplow for Advanced Ecommerce Analytics?
- Seamless Data Transformations: Automatically turn raw data into structured, actionable insights with our advanced event tracking and proprietary dbt packages.
- Customizable Ecommerce Models: Powered by customizabe/extensible ecommerce data models, start with pre-built interactive dashboards that you can customize to your specific needs. Analyze monetization data, buying habits, checkout experiences, and transaction patterns.
- Secure, Instant Data Access: Operate in a secure environment with instant access to real-time data. This enables you to make quick decisions and respond to trends.
Snowplow’s Ecommerce Analytics data app is more than just a tool. It offers a competitive edge in the fast-paced world of online, and offline, retail. Our data app empowers you to make data-driven decisions, improve customer journeys, and drive sustainable growth based on high quality, zero- and first-party behavioral data. And you can achieve all of this while maintaining complete ownership and control over your valuable customer behavioral data within your own data platform.
How to Get Started
If you would like to get started with Snowplow’s Ecommerce Analytics data app or learn more about our other AI-ready, warehouse-native solutions, request a full demo here or via the Snowplow console.