About us

From the beginning, Snowplow has been breaking down barriers. Clearing paths. Creating new opportunities and possibilities with behavioral data.

1,000s

Organizations

2M+

Websites

#1

Next-Gen CDI platform

130+

Employees worldwide

Where it all started

In 2012, our founders, Alex Dean and Yali Sassoon, consulted companies on utilizing behavioral data from mobile apps and websites for business strategy.

They repeatedly encountered a significant hurdle: data was “stuck” in packaged analytics tools like Google Analytics. Data teams spent the majority of their time extracting data from various SaaS platforms, leaving little room for innovation. Recognizing the need for a solution, Alex and Yali took action.

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Harnessing the Value of Customer Behavioral Data: AI-Ready Data at Scale

Snowplow was founded with a vision: to enable every organization to own and unlock the value of its customer behavioral data, liberating data, analytics, and marketing teams from the restrictions imposed by other vendors.

Industry leaders like Burberry, Strava, Auto Trader, and DPG Media use Snowplow to collect and manage real-time, structured and unstructured behavioral data, governed in their cloud data platforms.

Today, thousands of companies worldwide rely on Snowplow to generate AI-ready data that enables: deeper insights into customer journeys; accurate prediction of customer behaviors; tailored, optimized customer experiences; and enhanced fraud detection.With Snowplow, transform your customer behavioral data into a powerful asset for AI-driven decision-making and customer understanding.