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About us

From the beginning, Snowplow has been breaking down barriers. Clearing paths. Creating new opportunities and possibilities with behavioral data.

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10,000s

Organizations

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1.7M

Websites

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#1

Behavioral data pipeline

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130+

Employees worldwide

Where it all started

Ten years ago, our founders Alex Dean and Yali Sassoon were consulting to companies on how to use behavioral data from mobile apps and websites to inform business strategy.

Yet they kept bumping into limitations. Mainly, that data was “stuck” inside tools like Google Analytics. Data teams were spending the majority of their time trying to extract data from different SaaS platforms, leaving precious little time to innovate. It was time to take action.

early photo of Yali, Alex and Dean on a sofa
early photo of Yali and Alex at a desk in an early office

Unlocking behavioral data at scale

Alex and Yali launched Snowplow to help any company create granular behavioral data for themselves, in their own cloud—freeing data analysts and scientists from the constraints imposed by analytics vendors.

Today, Snowplow empowers any organization, anywhere, to create the richest possible data asset and use it to power advanced analytics and AI use cases.

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Data Tech 2022 award logo
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The Drum Awards Digital Advertising Awards 2022 award logo

A global business for a universal solution

We’re based in London, but our team works from all over the world. We’re a truly global company.

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Meet the team

image of Alex Dean, CEO

Alex Dean

CEO

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image of Yali Sassoon, CPO and co-founder

Yali Sassoon

CPO & Co-founder

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image of Tim Haines, COO

Tim Haines

COO

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Hayley-Jayne Cone

VP Customer

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image of Abhirukt Sapru, VP Sales

Abhirukt Sapru

VP Sales

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Board of Directors

image of Alex Dean, CEO

Alex Dean

CEO

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image of Christopher Lynch, Chairman

Christopher Lynch

Chairman

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image of Yali Sassoon, CPO, co-founder and board member

Yali Sassoon

CPO, Co-founder & Board Member

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image of Matthew Tod, Non-Executive Director

Matthew Tod

Non-Executive Director

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image of Oliver Richards, Non-Executive Director

Oliver Richards

Non-Executive Director

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Kevin Dillon, Non-Executive Director

Kevin Dillon

Non-Executive Director

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Company News

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Snowplow wins Data Tech Deployment of the Year

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Snowplow appoints Christopher Lynch as Chair

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Snowplow selected as MIT Sloan Innovation Showcase finalist

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Want to become part of the Snowplow story?

We’re based in London, but our team works from all over the world. We’re a truly global company.

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