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About us

From the beginning, Snowplow has been breaking down barriers. Clearing paths. Creating new opportunities and possibilities with behavioral data.






Behavioral data pipeline


Employees worldwide

Where it all started

Ten years ago, our founders Alex Dean and Yali Sassoon were consulting to companies on how to use behavioral data from mobile apps and websites to inform business strategy.

Yet they kept bumping into limitations. Mainly, that data was “stuck” inside tools like Google Analytics. Data teams were spending the majority of their time trying to extract data from different SaaS platforms, leaving precious little time to innovate. It was time to take action.

Unlocking behavioral data at scale

Alex and Yali launched Snowplow to help any company create granular behavioral data for themselves, in their own cloud—freeing data analysts and scientists from the constraints imposed by analytics vendors.

Today, Snowplow empowers any organization, anywhere, to create the richest possible data asset and use it to power advanced analytics and AI use cases.

Meet the team

Alex Dean

CEO & Co-founder

Yali Sassoon

Chief Strategy Officer & Co-founder

Sam Welch

VP Finance

John Piekos

SVP Engineering

Conor Doyle

VP Alliances & BD

Ari Daskalakis

VP Global Sales Engineering

John Rueter

VP Marketing

Chris Lubasch

Chief Data Officer (CDO) & RVP DACH

  • Board of Directors

    Alex Dean

    CEO & Co-founder

    Christopher Lynch


    Yali Sassoon

    Chief Strategy Officer & Co-founder

    Matthew Tod

    Non-Executive Director

    Oliver Richards

    Non-Executive Director

    Kevin Dillon

    Non-Executive Director

Company News

Norway takes a stance on Google Analytics, as the data privacy backlash is set to continue

Snowplow Data Leaders’ Dinners

Snowplow announces the acquisition of Poplin Data and launches APAC operating hub