From the beginning, Snowplow has been breaking down barriers. Clearing paths. Creating new opportunities and possibilities with behavioral data.
Ten years ago, our founders Alex Dean and Yali Sassoon were consulting to companies on how to use behavioral data from mobile apps and websites to inform business strategy.
Yet they kept bumping into limitations. Mainly, that data was “stuck” inside tools like Google Analytics. Data teams were spending the majority of their time trying to extract data from different SaaS platforms, leaving precious little time to innovate. It was time to take action.
Alex and Yali launched Snowplow to help any company create granular behavioral data for themselves, in their own cloud—freeing data analysts and scientists from the constraints imposed by analytics vendors.
Today, Snowplow empowers any organization, anywhere, to create the richest possible data asset and use it to power advanced analytics and AI use cases.
We’re based in London, but our team works from all over the world. We’re a truly global company.