Snowplow
2025
A Year in Review
2025: The year we launched Snowplow Signals, expanded our platform capabilities, and started solving the customer context problem for AI agents. Here's what we shipped and what's to come.
Product Release
Signals
We launched Snowplow Signals: a real-time behavioral context system for customer-facing AI agents.
Built for product and engineering teams, combines streaming behavioral data with warehouse historical insights, giving agents both current user intent and complete behavioral context. Teams build smarter agents faster, solving the cold start problem with unified real-time and historical customer data.
Built for product and engineering teams, combines streaming behavioral data with warehouse historical insights, giving agents both current user intent and complete behavioral context. Teams build smarter agents faster, solving the cold start problem with unified real-time and historical customer data.
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News
Snowplow in the News
Snowplow made headlines in 2025. We won the AWS Rising Star Partner Award, earned Leader recognition from Snowflake, and ranked among the top data management companies by The Software Report. We partnered with AWS on SageMaker Unified Studio and joined Verizon's CDO to shape conversations around AI-ready data infrastructure. Visit our newsroom to see what the industry is saying about Snowplow.
Releases
532
Built, shipped, and operated across Snowplow’s full product ecosystem
Read more about our releases here.
Read more about our releases here.
Top Agency Partners
Customer Stories
Visit our customers page here to learn how Snowplow customers are using customer behavioral data to fuel advanced analytics and real-time use cases.
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What to look forward to in 2026
Context
Engineering
Engineering
As the market shifts from prompt engineering to context engineering, Snowplow is the customer context infrastructure for customer-facing AI agents. Ambient agents need live behavioral context; not batch jobs or nightly extracts.
Signals
Evolution
Evolution
Expanding capabilities for always-on agents that require both real-time streams and historical depth. We're solving the complete context data problem that pure streaming platforms can't address.
Customer Proof Points
Showcasing how teams build smarter agents and personalized experiences with Snowplow's unified approach to real-time and historical behavioral data.