Snowplow
2025
A Year in Review
2025. A year of innovation and impact. From launching
Snowplow Signals to empowering customers with trusted
data, discover the milestones shaping the future of
behavioral data
Snowplow Signals to empowering customers with trusted
data, discover the milestones shaping the future of
behavioral data
Product Release
Signals
Introducing Snowplow Signals: the missing link between AI and real-time customer context. Built for product and engineering teams, Signals provides applications with deep, trustworthy customer intelligence - combining live behavioral data with historical insights - to power hyper-personalized experiences and AI agents that overcome the cold start problem and drive measurable business impact.
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News
Snowplow in the News
Introducing Snowplow Signals: the missing link between AI and real-time customer context. Built for product and engineering teams, Signals provides applications with deep, trustworthy customer intelligence - combining live behavioral data with historical insights - to power hyper-personalized experiences and AI agents that overcome the cold start problem and drive measurable business impact.