In this clip from Superweek 2025, the Snowplow team shares strategic takeaways for teams adopting a hybrid tracking approach—blending client-side and server-side tracking for more complete, reliable analytics. Learn how to assess your tech stack, stay compliant, and align tracking methods to business goals.
Key takeaways include:
- Why hybrid tracking boosts effectiveness and efficiency in digital analytics
- How to choose the right environment (client/server) for each event
- The importance of aligning tracking with business criticality and data origin
- Why user privacy and regulatory compliance should stay top of mind
- Tips for evaluating your existing data stack and capabilities
👉 Watch the full session recording here: https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-future
Speakers:
Jordan Peck, Strategic Solutions Architect, Snowplow
Elle Whaley, Senior Solutions Architect, Snowplow
📍 Filmed live at Superweek 2025: https://superweek.hu/
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