Hybrid Tracking: Strategy, Privacy & Tech Stack Tips | Superweek 2025

In this clip from Superweek 2025, the Snowplow team shares strategic takeaways for teams adopting a hybrid tracking approach—blending client-side and server-side tracking for more complete, reliable analytics. Learn how to assess your tech stack, stay compliant, and align tracking methods to business goals.

Key takeaways include:

- Why hybrid tracking boosts effectiveness and efficiency in digital analytics

- How to choose the right environment (client/server) for each event

- The importance of aligning tracking with business criticality and data origin

- Why user privacy and regulatory compliance should stay top of mind

- Tips for evaluating your existing data stack and capabilities

👉 Watch the full session recording here: https://snowplow.io/events/superweek-2025-client-side-vs-server-side-tracking-myths-realities-and-the-hybrid-future

Speakers:

Jordan Peck, Strategic Solutions Architect, Snowplow

Elle Whaley, Senior Solutions Architect, Snowplow

📍 Filmed live at Superweek 2025: https://superweek.hu/

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