From Open Source to Production-Grade

Under the Snowplow Limited Use License Agreement, many former open source users have chosen to upgrade in order to continue running the latest version of Snowplow in production.

Companies like Strava and JustWatch have already made the transition from open source to the Snowplow Behavioral Data Platform (BDP), benefiting from greater scalability, reliability, and support.

Why Snowplow Open Source Users are Upgrading to BDP

improve

Improve data governance

With Snowplow Data Product Studio, create behavioral datasets in granular detail, simplify tracking implementation, rapidly support new business use cases, and monitor data health metrics to ensure high quality.

downtime

Realize value from your data faster

Snowplow Data Model Packs accelerate time-to-value. Powerful dbt data models make your customer behavioral data significantly easier, faster, and less expensive for analysts to work with in your warehouse or lakehouse.

model-accurac

Focus on value, not managing pipelines

Leave the installation, upgrades, and ongoing maintenance of your data pipeline to Snowplow. You'll get guaranteed SLAs on uptime, latency, and support response times so your data team can focus on more strategic initiatives.

value

Reduce downtime and secure your data

Reduce data downtime and safeguard your valuable data with Snowplow’s data quality tooling, enterprise-grade security features, and updated trackers and pipeline components.

Choose the Right Path for Your Business

Snowplow offers two options for teams upgrading from older versions of our open source software: the Self-Hosted Pipeline and the Behavioral Data Platform (BDP). Both align with the Snowplow Limited Use License Agreement and support production use of the latest Snowplow technology, but BDP unlocks the full potential of Snowplow with a fully managed experience and access to additional features. Use the comparison below to understand what each option offers and decide which best fits your team’s goals, resources, and growth plans.

pipeline

Self-Hosted Pipeline

Exclusively available to open source users who want to upgrade

Offers...

tick

35+ first-party trackers and webhooks

tick

Data Model Packs

tick

24x7 customer support

tick

Snowplow Micro

tick

In-stream enrichments

tick

Patches to critical CVEs

slider-icon

Behavioral Data Platform (BDP)

Unlock even more value from your behavioral data

Offers everything under Self-Hosted Pipeline and more...

tick

Console user interface

tick

Data Product Studio

tick

MCP server for tracking design

tick

Event Forwarding to SaaS

tick

Data quality monitoring

tick

rETL and Audience Builder

tick

Snowtype

tick

SSO and user permissions

tick

Snowplow browser extension

tick

Collector & latency SLA’s

tick

Managed auto-scaling

tick

Technical services access

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.