Fiona, a Senior Data Scientist from Autotrader, shows what identity stitching with Snowplow Identities did for buying signals, the tool that flags high-intent shoppers to car retailers. When predicting which shoppers would contact a dealer, the stitched model found 19% more of them than the unstitched model.
From the talk "Build or buy: real-time identity resolution at Autotrader", recorded at Big Data London 2026.
Watch the full talk: https://snowplow.io/events/build-or-buy-real-time-identity-resolution-at-autotrader