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Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.
Databricks CustomerLake builds audiences from the customer data already governed in your lakehouse. Your CRM, loyalty, and point-of-sale tables record who your customers are. Snowplow behavioral data records what they do on your websites and apps.
This blueprint shows you how to run CustomerLake on Snowplow data. You'll:
It also covers your identity resolution options, and how to use Snowplow data that lives in another warehouse.
Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.