Webinar

TDWI Virtual Summit Spotlight Talk: Context is King!

Join Yali for his session on why customer-facing agentic applications like chatbots need customer context.

Webinar

TDWI Virtual Summit Spotlight Talk: Context is King!

Previously Live: January 29, 2025

Join Yali for his session on why customer-facing agentic applications like chatbots need customer context.

⏰ Timestamps:

0:00 - Introduction & Overview

0:23 - Data Flow Overview

0:59 - Data Product Studio Deep Dive

2:03 - Event Specification & Validation

3:03 - Trackers & Implementation

4:06 - Live Demo: Data Collection

5:29 - Warehouse Integration

6:32 - Data Modeling

7:35 - Data Applications & Visualization

9:06 - Advanced Use Cases & AI Integration

10:09 - Closing Remarks

Customer-facing agentic applications (most often chatbots) offer companies opportunities to effectively engage with a much higher percentage of their users at scale, to:

  • Identify what those users want
  • Provide better service
  • Grow customer value

However, the vast majority of generative-AI powered applications know nothing about the customer engaging with them except what that customer has explicitly revealed in the chat thread.

In this talk, Yali Sassoon, CTO at Snowplow:

  • Explains why this is such a huge missed opportunity
  • Gives examples of the difference that customer context can make to different agentic applications in different industry
  • Provides an overview of how that can be accomplished in practice from a technology point of view

Video Credit: TDWI Virtual Summit: Generative AI in Action

January 29, 2025

Meet Your Speakers

Snowplow Hosted Webinar

Blog Post Author

Yali Sassoon

Co-founder & Chief Technology Officer