Webinar
TDWI Virtual Summit Spotlight Talk: Context is King!
Join Yali for his session on why customer-facing agentic applications like chatbots need customer context.
Webinar
TDWI Virtual Summit Spotlight Talk: Context is King!
Join Yali for his session on why customer-facing agentic applications like chatbots need customer context.
⏰ Timestamps:
0:00 - Introduction & Overview
0:23 - Data Flow Overview
0:59 - Data Product Studio Deep Dive
2:03 - Event Specification & Validation
3:03 - Trackers & Implementation
4:06 - Live Demo: Data Collection
5:29 - Warehouse Integration
6:32 - Data Modeling
7:35 - Data Applications & Visualization
9:06 - Advanced Use Cases & AI Integration
10:09 - Closing Remarks
Customer-facing agentic applications (most often chatbots) offer companies opportunities to effectively engage with a much higher percentage of their users at scale, to:
- Identify what those users want
- Provide better service
- Grow customer value
However, the vast majority of generative-AI powered applications know nothing about the customer engaging with them except what that customer has explicitly revealed in the chat thread.
In this talk, Yali Sassoon, CTO at Snowplow:
- Explains why this is such a huge missed opportunity
- Gives examples of the difference that customer context can make to different agentic applications in different industry
- Provides an overview of how that can be accomplished in practice from a technology point of view
Video Credit: TDWI Virtual Summit: Generative AI in Action
January 29, 2025
Meet Your Speakers
Snowplow Hosted Webinar
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Yali Sassoon
Co-founder & Chief Technology Officer
