Customer-facing agentic applications (most often chatbots) offer companies opportunities to effectively engage with a much higher percentage of their users at scale, to:

• Identify what those users want
• Provide better service
• Grow customer value

However, the vast majority of generative-AI powered applications know nothing about the customer engaging with them except what that customer has explicitly revealed in the chat thread.

In this talk, Yali Sassoon, CTO at Snowplow:

• Explains why this is such a huge missed opportunity
• Gives examples of the difference that customer context can make to different agentic applications in different industry
• Provides an overview of how that can be accomplished in practice from a technology point of view

Video Credit: TDWI Virtual Summit: Generative AI in Action

January 29, 2025