Giving you the tools to deliver high-quality data to the business

The data delivery pipeline designed to help you maximize the value of your behavioral data.

Build a data asset for your business

Snowplow empowers data teams to build a strategic data capability, delivering the data requirements that different functions need to deliver business growth.

Your data, your structure

You decide what you want to track and what data points should describe each of your events. Our flexible schema’ing technology allows you to design data structures that reflect your business and use case, not a vendor’s cookie cutter view of your industry.

Empower the business with accurate and complete data

Snowplow delivers structured data in a consistent format ready for modeling and analysis, making it easier and quicker for your marketing and product teams to access the data they need for their varied use cases.

Fully auditable and customizable at every stage

You have direct access to your behavioral data at every step of the Snowplow data pipeline. This means you can audit data quality from collection to delivery and customize the pipeline to fit your needs.

Collect complete, accurate, well-structured data that delivers value to your organization

A fully-managed end-to-end data pipeline

Snowplow takes care of implementation, upgrades, and maintenance, leaving you free to focus on data projects that drive the business forward.

Create a data capability in hours, not months

Don’t waste months building your pipeline from scratch when you can leverage Snowplow’s tried and tested technology to serve the business with rich, complete, and clean data immediately.

Full control from one convenient console

Manage all aspects of your data pipeline, with the ability to track data quality, explore failed events, and identify bad data sources. Create and evolve your event definitions, monitor pipeline health, and easily configure enrichments.

Extensive tooling to support data governance

From development sandboxes and QA pipelines to automated testing and quality control, we help you ensure your data is always accurate, complete, meaningful and actionable.

Leverage your favorite cloud tools and technologies

Work with clean, structured, and complete data in your preferred cloud environments and data tools

Snowplow’s data delivery platform is architected from the ground up for data teams

A powerful solution for data teams who want to enjoy greater control over the data they collect, manage, and store.

Trackers and webhooks

Trackers and webhooks to collect behavioral data from web, mobile, desktop, server, IoT, and third-party applications.


No events are silently “dropped”. You can audit data quality at every stage of the pipeline.

Enriched data

Snowplow supports a range of configurable enrichments like PII pseudonymization, IP anonymization, GeoIP lookup and cookie extraction—as well as fully custom enrichments.

Real-time stream

We expose a real-time stream of fully enriched event data for you and your team to build real-time applications or dashboards on top of your Snowplow data.

Data wharehouse

We load your data into your data warehouse of choice on a schedule with comprehensive latency SLAs.

Discover how Snowplow can help you build a strategic data capability for your business