Behavioral data for BigQuery

Using Snowplow in Google’s Cloud data warehouse

Why use Snowplow with BigQuery?

Rich and granular data
Snowplow’s behavioral data is automatically enriched with 130+ data points before reaching your BigQuery warehouse. Attach your own additional data and it will automatically flow through to your warehouse.
Low at ultra low latency
Snowplow behavioral data is streamed into your BigQuery warehouse in less than a minute. Low latency loading means low latency data product.
Automatic table evolution
Data structures that evolve with your business: our technology automatically updates and extends your BigQuery tables as you evolve your behavioral data tracking.
Advanced dbt models
Snowplow provides out-the-box dbt models for working with our behavioral data in BigQuery.

“Having Snowplow feed into BigQuery means our events are ready within minutes, and we can react better to both internal and external factors”

GREG COOK | Technical Architect, OneFlare

How does it work?

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