From Open Source to Production-Grade
Under the Snowplow Limited Use License Agreement, many former open source users have chosen to upgrade in order to continue running the latest version of Snowplow in production.
Companies like Strava and JustWatch have already made the transition from open source to the Snowplow Behavioral Data Platform (BDP), benefiting from greater scalability, reliability, and support.
Why Snowplow Open Source Users are Upgrading to BDP
Improve data governance
With Snowplow Data Product Studio, create behavioral datasets in granular detail, simplify tracking implementation, rapidly support new business use cases, and monitor data health metrics to ensure high quality.
Realize value from your data faster
Snowplow Data Model Packs accelerate time-to-value. Powerful dbt data models make your customer behavioral data significantly easier, faster, and less expensive for analysts to work with in your warehouse or lakehouse.
Focus on value, not managing pipelines
Leave the installation, upgrades, and ongoing maintenance of your data pipeline to Snowplow. You'll get guaranteed SLAs on uptime, latency, and support response times so your data team can focus on more strategic initiatives.
Reduce downtime and secure your data
Reduce data downtime and safeguard your valuable data with Snowplow’s data quality tooling, enterprise-grade security features, and updated trackers and pipeline components.
Choose the Right Path for Your Business
Snowplow offers two options for teams upgrading from older versions of our open source software: the Self-Hosted Pipeline and the Behavioral Data Platform (BDP). Both align with the Snowplow Limited Use License Agreement and support production use of the latest Snowplow technology, but BDP unlocks the full potential of Snowplow with a fully managed experience and access to additional features. Use the comparison below to understand what each option offers and decide which best fits your team’s goals, resources, and growth plans.
Self-Hosted Pipeline
Exclusively available to open source users who want to upgrade
Offers...
35+ first-party trackers and webhooks
Data Model Packs
24x7 customer support
Snowplow Micro
In-stream enrichments
Patches to critical CVEs
Behavioral Data Platform (BDP)
Unlock even more value from your behavioral data
Offers everything under Self-Hosted Pipeline and more...
Console user interface
Data Product Studio
MCP server for tracking design
Event Forwarding to SaaS
Data quality monitoring
rETL and Audience Builder
Snowtype
SSO and user permissions
Snowplow browser extension
Collector & latency SLA’s
Managed auto-scaling
Technical services access