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Inside the plow

How Google’s Smart Bidding Enhances Marketing ROI with Conversion Data and Attribution from Snowplow

Adrianna Shukla

August 16, 2024

How to Send Google Analytics Data to a Different Warehouse Without the High Cost

Trent T

July 1, 2024

What is AI-Ready Data?

Adam Roche

June 27, 2024

5 Key Reasons to Integrate a Customer Data Infrastructure with Your Data Lakehouse

Adam Roche

June 10, 2024

How to Use AI for Retail Success: 6 Tips from Industry Experts

Adam Roche

May 28, 2024

Using AWS Glue and AWS Athena with Snowplow data

Snowplow Team

April 4, 2019

How many of your visitors block your Snowplow tracking?

Snowplow Team

March 18, 2019

Building a “Propensity to Convert” machine learning model with Snowpark and Snowplow web tracking – Part one

Pavel Voropaev

June 6, 2022

Architecting Marketing for AI

Alex Dean

March 27, 2024

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