To process data in real time using AWS services, Snowplow integrates with AWS Kinesis and AWS Lambda: 

• Kinesis ingests Snowplow events in real time.
• Lambda functions enrich data, apply business logic, and route it to destinations like Snowflake, S3, or Redshift.
  
  

This architecture supports low-latency, high-throughput pipelines that automatically scale to handle fluctuating workloads and provide near-instant analytics.