How do you process data in real time using AWS services like Kinesis and Lambda?

To process data in real time using AWS services, Snowplow integrates with AWS Kinesis and AWS Lambda: 

• Kinesis ingests Snowplow events in real time.
• Lambda functions apply business logic to events Snowplow has already enriched, and route them to destinations like Snowflake, S3, or Redshift.
  
  

This architecture supports low-latency, high-throughput pipelines that automatically scale to handle fluctuating workloads and provide near-instant analytics.