Snowplow supports Google Tag Manager server-side
How does Snowplow and Google Tag Manager effortlessly empower your downstream SaaS tools?
Easily get started with out-of-the-box tags
Effortlessly forward your behavioral data to downstream destinations through Snowplow’s out-of-the-box tags for Amplitude, Iterable and Braze.
A vast library of vendor and community tags
Utilise Google Tag Manager’s rich library of vendor and community-authored tags such as Facebook Conversions, Tiktok Ads and many more.
Flexibility at your fingertips
Forward your event data to any custom destinations by building your own integrations with our HTTP Request Tag Template, or evolve Snowplow’s authored tags to your exact specifications, configuring event transformations and payloads.
Full ownership of every transformation
With Google Tag Manager Server-side running inside your own cloud account and granular configuration options, Snowplow offers you both full ownership and visibility into every data transformation.
Get Started
Whether you're building agentic AI systems or modernizing your data infrastructure, Snowplow delivers real-time customer context, without the engineering complexity.