Video & Media Data App
The Snowplow data app that helps your business optimize content, improve audience retention, and track the impact of your media marketing efforts.
Video & Media Insights
Snowplow's Video & Media data app helps customers monitor viewer engagement with their video and audio content using in-depth performance metrics. Analyzing cross-platform audience interactions helps you optimize content discovery, refine ad placement, and elevate the user experience.
Real-Time Metrics
Content Performance Analysis
User Experience Optimization
Governed, Unified Data
Challenges Faced in Media Analytics
Fragmented Viewer Data
When your audience watches content across mobile apps, smart TVs, web players, and social platforms, getting a complete picture of their engagement becomes complex.
Delayed Performance Insights
Without real-time analytics, you can't quickly adjust content strategy or fix streaming issues that impact viewer experience.
Rigid Analytics Tools
Generic analytics solutions don't support customization, from tracking complex subscription models to measuring specific content performance indicators, like by genre, content length, viewer retention patterns.
Ad Performance Uncertainty
Without detailed insights into how viewers interact with ads across different content types, companies can't effectively optimize ad placement or creative, making it difficult to prove ROI to advertisers.
Real-Time Metrics
Overcome Limitations from Traditional Analytics Platforms
Capture in-depth viewer engagement metrics such as real-time play rates, total watch times, plays over time, and specific engagement for individual pieces of content with comprehensive tracking of all media events across all platforms.
Track a variety of out-of-the-box events and entities or create your own custom tracking
Leverage Snowplow media tracking APIs to track events from media playbacks on Web as well as mobile apps
Capture complete viewer journeys with unified tracking across all platforms
Content Performance Analysis
Understand Media Engagement
Understand the effectiveness of certain content by segment, content features (e.g., length, genre), platform, and viewer satisfaction. Quickly analyze cross-platform content.
Transform raw event data for easy querying via Snowplow's Media dbt Package
Assess content effectiveness via standardized performance metrics
Identify viewing patterns that lead to higher retention and satisfaction
User Experience Optimization
Enhance Audience Retention
Leverage detailed engagement data to improve content recommendations, ad placement, and user retention.
Personalize content discovery based on validated viewer behavior patterns
Understand the effectiveness of media advertising
Optimize ad placement timing, frequency, and creative for viewer retention
Snowplow Data Applications
Data Applications are pre-built self-service analytics tools designed to unlock insights directly from your own warehouse or lake. With Snowplow, you can either use our pre-built data apps and visualizations for immediate insights or leverage the underlying data tables to create your own custom visualizations.
