Unlock the value of your customer behavioral data to fuel next-gen AI, analytics, and marketing
The Snowplow Behavioral Data Platform enables you to manage and activate rich, first-party behavioral data directly from your cloud data warehouse or data lake so you can accurately predict customer behaviors, deliver personalized and differentiated customer experiences, and detect fraudulent activities in real time.
Customize your own event and entity definitions
Deploy privately to your own cloud for full data ownership
Model data for AI, BI, and real-time streaming, or enrich with third-party data
Leverage Data Product Accelerators to drive value faster
Create rich, unified customer profiles with out-of-the box identity resolution
WHAT’S POSSIBLE
Unlock the power of behavioral data across industries
MARKETING PERFORMANCE
Harness granular behavioral data to create unified, accurate, and predictive customer profiles in your data warehouse, lake, or CDP
Data Product Accelerator
Develop custom
attribution models
Make real-time content recommendations
Predict customer behavior and lifetime value
Measure and map customer journeys
Analyze content and editorial
Forecast sales and optimize media spend
PRODUCT OPTIMIZATION
Enhance your product experience and optimize for conversion, usage, and retention
Data Product Accelerators
Understand the complete customer lifecycle
Personalize the product experience in real time
Create a true test and learn environment
Consume data in your preferred BI tools
Design, own, and evolve churn propensity and retention models
Adapt your tracking design and data
CUSTOMER STORY
Strava drives a culture of continuous improvement with self-serve behavioral data
4 billion events collected and processed per day
Analyst and product teams self-serve the data they need
More time for data engineers to focus on innovation
“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”
DANIEL HUANG | DATA ENGINEER AT STRAVA
EXPLORE SNOWPLOW BDP
A first-party, privacy-compliant behavioral data platform
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A first-party, privacy-compliant behavioral data platform
Securely share, manage, and evolve data from the console and APIsUse tools to automatically alert on new data quality issuesSet up and monitor your data pipeline using an intuitive UIDiagnose and resolve data quality issues with structured workflows
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Define and enforce policy on how data is created
Generate data models using SDKs in a host of languagesDeliver data to the data warehouse or lake of your choiceIntegrate with any destination with Google Tag Manager Server SideMonitor the delivery of your models in real-time, with SLAs
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Enable easy data discovery and collaborate with built-in workflow tooling
Use schema versioning to support data evolution with a Universal Data LanguageEnable easy data discovery and visualize events and entities with Tracking CatalogDeploy your data step-by-step with sandbox environments and QA workflowsSet granular access controls and single-sign on
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Comply with ever-changing regulations
Learn more about complianceChoose our fully private SaaS option to retain data in your own cloud infrastructureCollect basis for tracking per event for easy, compliant data modelingConduct end-to-end audits of your data pipeline to comply with regulations, such as HIPAA, GDPR, and CCPADefine your data, set access controls, and understand why data is created
Start creating behavioral data at scale today
Real-time, first-party and fully–compliant events from your digital products