Increase revenue with data-driven product recommendations

Companies like Amazon make up to 35% of their revenue from product recommendations. Snowplow can help increase your e-commerce revenue streams.

(Source: McKinsey & Company)

Understand how your individual products are performing

Understand deeply why certain products are selling well, by looking at factors like positioning in your store, marketing activities and other hidden factors.

Capture every user interaction in granular detail

Capture event-level behavioral data to understand the relationships between your products and which products a user is most likely to be interested in.

Fully understand what makes users purchase or abandon

See every successful purchase and every abandoned cart in the context of the full journey the user took, sometimes spanning multiple weeks and channels.

Better understand the performance of your products


“Picnic uses Snowplow to track interactions with their app to understand customer behaviour. The Snowplow data feeds AI algorithms to make product recommendations that are highly relevant.”

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Drive more revenue with compelling product recommendations