Snowplow vs. Segment
“I’ve never seen engineers and marketing people talk to each other as much as they are right now. We’ve just touched the surface with Hightouch, Snowplow and Braze. I am super excited to see what’s possible.”
DARREN HAKEN | HEAD OF ENGINEERING, AUTO TRADER
Key Snowplow Features
True real-time latencyGet data to your storage destination in as little as 5 seconds to create use cases such as real-time recommendations.
Quality assuranceTrial tracking in a sandbox environment – like software testing. Data is also pre-validated with JSON schemas to ensure quality.
Easy to queryCreate a single, unified table, which can be easily queried.
Private SaaS deploymentDeploy our technology directly into your own cloud environment – customer data is not stored by Snowplow.
True first-party cookiesSnowplow allows you to understand your customers’ behaviour during their anonymous journeys, maximising the efficiency of your marketing funnel.
AI & BI ready dataSnowplow lands data in your storage destination in an AI- and BI-ready state, saving an enormous amount of time cleaning and wrangling data to get it to operational quality.
Snowplow vs Segment Overview
Choose Snowplow for:
- Future proofing your modern data stack
- Advanced analytics and AI use cases with a composable CDP
- A strong focus on data ownership, compliance and governance
Choose Segment for:
- Marketing teams simply looking to get data from A to B
- Small companies unaffected by the monthly-tracked-user pricing
- Sending data immediately to 3rd-party tools – often unfiltered and without adopting centralized storage
Warehouse and lake-first analytics
The warehouse is becoming the center of data gravity, with the global data warehousing market set to be worth $30 billion by 2025 (Global Market Insights).
In terms of data modeling in the warehouse, Snowplow is the third-largest publisher of dbt models on the planet, after dbt and Fivetran.
Segment stores your data The best practice for first-party data is to be stored in a warehouse, not a third-party SaaS platform. The fact that your data is kept on Segment’s servers means you do not have complete control over your data.
Data-subject requestsThe fact that Segment stores your data presents a potential risk around responding to data-subject requests. Customers have to rely on Segment to delete data on their behalf.
Understanding your dataSnowplow is designed to achieve the structure and flexibility needed to operate effectively in an increasingly complicated era for data compliance. Segment creates confusion by producing poorly understood data, potentially leading to compliance issues.
Composable CDPs are replacing CDPs
A Composable CDP consists of the same components as an off-the-shelf CDP like Segment: Data Collection, Data Storage/Modeling, and Data Activation, however, each stage is provided by a best-in-class tool, avoiding many of the issues with packaged CDPs.
Avoid Segment MTU pricing
There are many benefits to event-based pricing