Introducing Snowplow BDP
Snowplow’s Behavioral Data Platform (BDP) creates first-party customer data in real time, built on the open source standard for event tracking. A second-by-second record of user interactions allows any team to power next-gen digital analytics and customer engagement
What is a Behavioral
AI- and BI-ready data
Define the data structure and purpose upfront via our UI / API. Automatically test, monitor, catalog and debug against that definition.
Reliable. Explainable. Compliant. Accurate. Predictive.
Deeply understand your customers
Out of the box, Snowplow captures the most properties per event of any tool.
Enhance workflows, avoid silos
Snowplow is built to help companies manage complex data projects at scale.
Data contracts: our core principle is to be deliberate about the data you create. Schemas allow you to define each event in a human and machine readable way (UI and API access).
Workflows: integrate your data definitions into both data producer and consumer workflows.
Socialize: live events can be easily understood by any stakeholder through our Tracking Catalog which intuitively maps out your data tracking.
Adopt a strong privacy and compliance strategy
Each line of data loaded with state of consent at time of capture to best comply with GDPR
Option of deployment in your own VPC for Schrems II compliance
Transform events in stream to one-way hash PII or obfuscate entirely
“We needed better control of the data to meet our compliance requirements and track more efficiently—in the past, we had to limit our tracking based on what was available.”
MATTHIEU DI MERCURIO | DIRECTOR OF DATA SCIENCE AT DIALOGUE
Start creating behavioral data at scale today
Real-time, first-party and fully–compliant events from your digital products