Report
In an era where data drives decisions, the right analytics tool can make all the difference.
Organizations are moving towards building a deep understanding of customer behavior in their warehouse or lake to facilitate sophisticated customer insight and improve marketing ROI.
GigaOm, an organization democratizing access to strategic, technical research, conducted a like for like comparison of two leading digital analytics solution providers; GA4 and Snowplow.
The recent study used out-of-the-box e-commerce events to perform different types of analyses that an online retailer would like to perform; evaluating everything from the effectiveness of the data in conducting baseline marketing performance analysis to the business impact of decisions made using that data.
The findings: Snowplow significantly outperforms GA4. Snowplow proves better performing, less expensive, faster and user friendly.
