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GigaOm Report:
Snowplow Outperforms GA4 in a Comparative Evaluation of Digital Analytics and Measurement Tools

In an era where data drives decisions, the right analytics tool can make all the difference. 

Organizations are moving towards building a deep understanding of customer behavior in their warehouse or lake to facilitate sophisticated customer insight and improve marketing ROI.

GigaOm, an organization democratizing access to strategic, technical research, conducted a like for like comparison of two leading digital analytics solution providers; GA4 and Snowplow. 

The recent study used out-of-the-box e-commerce events to perform different types of analyses that an online retailer would like to perform; evaluating everything from the effectiveness of the data in conducting baseline marketing performance analysis to the business impact of decisions made using that data. 

The findings: Snowplow significantly outperforms GA4. Snowplow proves better performing, less expensive, faster and user friendly.

  • Queries written against Snowplow versus GA4 were 42% less complex providing faster time to value,
  • Snowplow performed 6.9x faster than GA4 in queries, 
  • Over 99% less data is scanned by GA4 queries than Snowplow queries, 
  • Snowplow’s E-Commerce Acclerator enables customers to get started quickly and easily 
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Highlights from the report include:

Queries written against Snowplow versus GA4 were 42% less complex providing faster time to value

Snowplow performed 6.9x faster than GA4 in queries

Snowplow’s E-Commerce Accelerator enables customers to get started quickly and easily