Snowflake & Snowplow
Fuel advanced analytics and develop a deep understanding of customers, in real time and at scale, with the combined power of Snowplow’s behavioral data and Snowflake’s Data Cloud.
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Understand, predict, and automate with a Data Cloud-first analytics solution
Place the Data Cloud at the heart of your analytics efforts
Create an understanding of your customers with first-party behavioral data directly in Snowflake.
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Generate and consume AI-ready behavioral data
Build highly accurate propensity models or customer centric ML-apps with rich and pre-validated data.
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Automate data from a single source of truth
Take action on rich customer data via Reverse ETL to drive more business value at scale.
How does it work?
Stronger together
Snowplow is a Powered by Snowflake Partner. Together, Snowplow and Snowflake’s joint solution helps businesses, data teams and analytics professionals understand customers with near-infinite scalability.
“We’re going all in with Snowplow because it allows us to have real-time data… with the entire pipeline from Snowplow to Snowflake, it is usually minutes and not more than that.”
Wannes Rosier, Data And News Personalization Manager
DPG Media