Why use third party data for a first party organisation?
Why not get started with Snowplow today?
At the heart of every successful business lies a deep understanding of customers’ needs and behaviors. However, it’s challenging to turn vast amounts of unreliable information from third-party sources into actionable insights. With first-party customer data as the essential foundation, business leaders can gain valuable insights, make better data-driven decisions, and propel exponential growth.
In this webinar, Chris Lubasch, Chief Data Officer at Snowplow, explores the importance of first-party customer data in building a successful data strategy and developing data applications to help you gain deeper insights into your customers.
Join industry experts and data gurus to learn:
- The business value of leveraging first-party data to gain better results and make informed decisions that can drive growth.
- How to comply with regulations and governance policies while future-proofing your data strategy, specifically when it comes to third-party data usage.
- Technical considerations when applying first-party data to develop robust data apps with real-world use cases