Snowplow Named One to Watch In Snowflake’s Modern Marketing Data Stack Report 2023
Snowplow enables joint customers to build leading solutions on Snowflake’s Data Cloud that create and operationalize rich, first-party customer behavioral data for personalization in real-time.
We are thrilled to announce that Snowplow has been recognized as an ‘Analytics & Data Capture One to Watch’ in the Modern Marketing Data Stack 2023 report, curated by Snowflake. This recognition signifies a significant milestone for Snowplow as we continue to drive innovation in the analytics and data capture space.
Modern Marketing Data Stack 2023: Unifying, Analyzing, and Activating Data for Revenue Growth
The Modern Marketing Data Stack 2023 report by Snowflake is a comprehensive exploration of how data-forward marketers are redefining their strategies to unify, analyze, and activate data for revenue growth. Based on usage patterns from over 8,100 customers as of April 2023, this report identifies ten technology categories essential for building effective marketing data stacks. These categories encompass a rapidly evolving ecosystem, including adtech, martech, privacy-enhancing technologies, and more. Snowflake’s report serves as a valuable guide for marketers seeking the best-of-breed solutions to fuel their data-driven marketing strategies.
Snowplow: Leading the Way in Analytics & Data Capture
Snowplow’s recognition as a ‘One to Watch’ in the Analytics & Data Capture category underscores our commitment to empowering organizations with first-party customer behavioral data. Our unique approach allows marketing teams to gain invaluable insights into customer journeys across websites and applications, setting the stage for enhanced personalization, AI, and advanced analytics.
Introducing Snowplow Digital Analytics, Powered by Snowflake
We are particularly excited about the launch of ‘Snowplow Digital Analytics, Powered by Snowflake,’ a groundbreaking application within the Snowflake Data Cloud. This application offers:
A Real-time AI-Ready Data Foundation: Marketers now have access to a first-party customer data foundation for marketing analytics, customer 360, and AI that operates in real-time, ensuring that insights are always up-to-date.
Compliance and Data Protection: Snowplow Digital Analytics prioritizes compliance, privacy, and data protection by design, all centralized within the data platform. This ensures that customer data is handled with the utmost care and adherence to regulations.
Control, Transparency, and Ownership: With Snowplow Digital Analytics, organizations gain full control, transparency, and ownership across the entire customer data lifecycle. This means you have complete command over your data, from collection to analysis.
If you’re a data-driven marketer looking to take your analytics to the next level, we invite you to explore the possibilities of Snowplow Digital Analytics, Powered by Snowflake. Click here to learn more about this game-changing solution and discover how it can transform your marketing strategies.
A Shared Vision with Snowflake
We are proud to collaborate with Snowflake to bring you this innovative solution. Together, we are helping our customers adopt a best-of-breed marketing data stack that not only advances their business but also serves their customers better. As Alex Dean, Co-founder & CEO at Snowplow, puts it, “Recognition as a company to watch in Snowflake’s 2023 Modern Marketing Data Stack report is a testament to Snowplow’s focus on enabling our joint customers to collect, model, and govern the highest quality customer data for Marketing Analytics.”
Snowplow, a Powered By Snowflake partner, enables organizations to create descriptive customer behavioral profiles with first-party data. This approach provides a single view of customers across devices while maintaining privacy compliance. By streaming this data natively to the Snowflake Data Cloud, businesses can activate real-time insights for customer 360, personalization, and machine learning. Snowplow is proud to empower more than 10,000 organizations, including Strava, Autotrader, and Software.com, to reach, engage, and win customers effectively while upholding industry-leading data governance standards, with full GDPR and CCPA compliance.