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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Composable analytics swaps monolithic suites for modular blocks—collect, transform, model, visualize—built around your business. Snowplow powers it all, streaming clean, enriched behavioral events into any warehouse, lake, or stream for analytics, AI, and experimentation.
A True Composable Solution. Let us help.
Define an unlimited number of events and entities, and customize naming conventions and fields to match your analytics requirements. Enrich every event you collect with 130+ out-of-the-box properties.
Snowplow’s flexible schema technology allows the capture of both structured and unstructured data ensuring only highly and well-structured data reaches your warehouse or lake.
Data is incrementally modeled in your warehouse of lake with customizable web and mobile dbt models so you can focus on unlocking insight from your data.
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In today’s privacy-conscious world, data legislation is constantly changing, and is more important than ever to own your own data.
Your Snowplow data pipeline is deployed privately on your cloud keeping you in control of the data and providing full auditability of do-not-track requests.
Snowplow’s out of the box privacy tools including IP anonymization and PII pseudonymization enrichment, making it easy to protect your customers’ privacy rights.
On browsers like Safari and Firefox, intelligent/enhanced tracking prevention (ITP/ETP) restricts user tracking to less than 24 hours, making it impossible to capture user behavior across digital assets.
With Snowplow’s first-party tracking, out the box identity resolution and configurable ID’s, you can track all users for more than two years and feed this data into your models for powerfully predictive analysis. Eliminate joins in your warehouse Snowplow’s in-stream transactional and demographic enrichments removes the need for maintaining joins in the data warehouse. Get the full
customer journey
Snowplow’s in-stream transactional and demographic enrichments removes the need for maintaining joins in the data warehouse.
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David Castro Gavino
Global VP of Data, HelloFresh
Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.