The best web and mobile data to power multiple, advanced use cases
Snowplow helps you execute faster by delivering the most granular data on the market from web, mobile and other channels, in a highly-expected and assured format.
Not all data is equal
What makes Snowplow data the most actionable behavioral data?
Richness
More data points per event and more events per session than any other solution in the market.
Structure
Explicitly define the structure of your events before collection so your data structure is highly-expected.
Accuracy
Every event is processed and validated in real-time, delivering data you can be confident in.
Completeness
Reliably collect 1st party data from your website and mobile applications.
Availability
Delivered to real-time streams, your data warehouse and your data lake.
Build a unified data set across all channels and platforms
Incredibly rich data per event
Snowplow delivers more data points out-of-the-box per event than any other solution. You can also run enrichments against each event in real-time to further widen the data.
Common event definitions
Events across all are validated against a common schema regardless of source, so it is easy to work with cross-source data downstream.
Architected from the ground up to help you close the data quality loop
Up-front validation
Define the structure of your data for producers to guarantee that structure for human and machine consumption.
Quality monitoring
Monitoring and alerting highlights and helps you debug quality issues so they can be addressed by producers as early as possible.
End-to-end QA
Sandbox and staging environments, and integrated testing tools enable data producers to meet quality standards.
Non-lossy collection
Data that does fail to be processed can be fixed and recovered, preventing holes in your foundational data asset.
Reliable user identification
In a world of constantly changing privacy measures
Deployed in your cloud
Set first-party server-side cookies, the safest and most guaranteed way to reliably identify users in a world of tracking prevention methods.
Anonymous tracking
Snowplow offers the most configurable anonymous tracking solutions to maximise the events you can capture in a privacy-first world.
You’re in control
Snowplow gives you the freedom to define schemas for your data, so you are in control of what identifiable information you collect.