Why choose Snowplow for subscription optimization?
Snowplow offers the ability to capture ultra-granular information about the end-to-end behavior of subscribers. This can be analyzed both in the data warehouse and in real time.
Every subscription service is unique – Snowplow provides fully customizable behavioral data that lets you understand your customer journeys, and understand how your customers’ activities link to churn or upsell.
Snowplow’s real-time capabilities allow you to present signals to users within their current session, so you don’t have to wait until the following day or send a follow-up email. This enhances the user experience and makes an upsell motion feel more seamless and less forced.