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Explore solutions for your industry

From optimizing supply chains, to developing custom attribution models, or preventing fraud, discover the use cases you can unlock with Snowplow.

Retail

Use high quality event-level data to gain a deep understanding of customers and make better commercial decisions in real time.

Drive growth with detailed eCommerce analytics

Power real-time personalization, live product recommendations, dynamic pricing, and more to drive a significant uplift in revenue.

Automate your marketing with behavioral data

Maximize conversions with live customer journey nudges and triggered email campaigns, all powered by an incredibly detailed view of customer behavior.

Improve marketing ROI with custom attribution models

Optimize marketing budgets and drive revenue growth by accurately attributing marketing leads to campaigns, channels, and platforms—using whatever behavioral data you need.

Optimize your supply chain

Monitor dispatches, deliveries, and more with our server-side trackers—and centralize this data alongside conversion data—to identify ways to save across your supply chain.

Technology

Develop a powerful product analytics capability on your existing data stack and empower the entire organization to better understand and optimize for SaaS success.

Deliver detailed customer-facing metrics

Deliver insights from behavioral data to customers in real time, thanks to Snowplow’s low latency. Seamlessly change your tracking strategy for maximum value.

Own your data and future-proof compliance

Retain complete ownership of your data. Snowplow Data Platform runs in your cloud, so you can conduct end-to-end audits of your data pipeline and ensure regulatory compliance.

Optimize marketing spend with better attribution

Run extremely accurate attribution models using incredibly granular data. Understand exactly how your audience engages across multiple channels, and adapt for greatest ROI.

Capture a single customer view

Collect highly structured behavioral data across multiple domains to build a comprehensive picture of your user journey—with no need for data cleaning.

Media & Entertainment

Understand customer behavior and preferences in granular detail to boost advertising and subscription revenue.

Increase advertising revenue with rich behavioral data

Use contextual, event-level behavioral data to provide advertisers with incredibly accurate audience segments—and deliver targeted, conversion-driven ads across your digital platforms.

Optimize your paywall to increase subscription rates

Develop a granular, end-to-end view of the customer journey across different platforms and devices to identify subscription intent signals and prompt with personalized paywalls at the right time.

Reduce churn to protect subscription income

Capture event-level behavioral data that highlights when a user is more likely to churn, and intervene with personalized messaging or unique offers.

Respond in real time with editorial content analytics

See in real time how users engage with news content across multiple domains and platforms. This data can be used by editorial teams to optimize reader engagement in the moment, and by ad product teams to increase revenue.

Understand how users engage with video content

Discover what videos are most popular, which segments they find most interesting, and where they tend to drop off. Use these insights to optimize ad placements and recommend additional content.

Financial Services

Innovate with behavioral data to better understand your customers, improve your digital experiences, and prevent fraud—all while navigating an ever-changing regulatory environment.

Detect and prevent fraudulent activity in real-time

Use behavioral data—the best indicator of intent—to effectively combat different types of fraud. Whether you’re dealing with false loan applications, remittance scams, or potential money laundering, behavioral data can help you detect and prevent fraudulent activity.

Create tailored and seamless customer experiences

Personalize the user experience across platforms and apps by capturing granular behavioral data at a user level. Offer features such as AI-powered financial assistance and spending analysis, as well as tailored product recommendations.

Take a data-informed approach to churn propensity

Boost acquisition and retention using granular behavioral data. Design your own churn propensity models, take the right actions at the right time to prevent churn, and easily evolve your data models to continuously improve retention.

Healthcare & Life Sciences

Protect your extremely sensitive healthcare data with Snowplow's secure deployment, which helps you effectively govern behavioral data, while gaining an ever-deeper understanding of your users.

Drive surgically precise patient engagement

Gain unprecedented visibility into the patient journey. Join this with other data sets—for example, health outcomes—to improve patient care across digital and non-digital channels.

Elevate your user acquisition and retention plans

Design your own churn propensity models, take the right actions at the right time to prevent churn, and easily evolve your data models to continuously improve retention.

Own your data and future-proof compliance

Retain complete ownership of your data. Snowplow Data Platform runs in your private VPC, so you can conduct end-to-end audits of your data pipeline and easily comply with regulations, such as HIPAA, GDPR, and CCPA.

Stay ahead of evolving security requirements and navigate compliance needs with fine grain levels of control including Single Sign-On (SSO), Advance User Permissions and flexibility to configure the deployment of Snowplow in your private cloud.

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