Explore solutions for your industry
From optimizing supply chains, to developing custom attribution models, or preventing fraud, discover the use cases you can unlock with Snowplow.
Retail
Use high quality event-level data to gain a deep understanding of customers and make better commercial decisions in real time.
Drive growth with detailed eCommerce analytics
Power real-time personalization, live product recommendations, dynamic pricing, and more to drive a significant uplift in revenue.
Automate your marketing with behavioral data
Maximize conversions with live customer journey nudges and triggered email campaigns, all powered by an incredibly detailed view of customer behavior.
Improve marketing ROI with custom attribution models
Optimize marketing budgets and drive revenue growth by accurately attributing marketing leads to campaigns, channels, and platforms—using whatever behavioral data you need.
Optimize your supply chain
Monitor dispatches, deliveries, and more with our server-side trackers—and centralize this data alongside conversion data—to identify ways to save across your supply chain.
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"The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features."
Dimitar Nedev | Data Infrastructure Lead at Picnic -
"With Snowplow data, we set sales records five months in a row from when we started the ad tests."
Aaron Hirshberg | COO at Green Building Supply
Technology
Develop a powerful product analytics capability on your existing data stack and empower the entire organization to better understand and optimize for SaaS success.
Deliver detailed customer-facing metrics
Deliver insights from behavioral data to customers in real time, thanks to Snowplow’s low latency. Seamlessly change your tracking strategy for maximum value.
Own your data and future-proof compliance
Retain complete ownership of your data. Snowplow Data Platform runs in your cloud, so you can conduct end-to-end audits of your data pipeline and ensure regulatory compliance.
Optimize marketing spend with better attribution
Run extremely accurate attribution models using incredibly granular data. Understand exactly how your audience engages across multiple channels, and adapt for greatest ROI.
Capture a single customer view
Collect highly structured behavioral data across multiple domains to build a comprehensive picture of your user journey—with no need for data cleaning.
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"From the beginning, I was able to see that it was a really flexible platform with the custom JSON schemas you can make … that's one of the primary reasons I went with Snowplow."
Mason McLead | CTO of Software.com -
"With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future."
Alex Beskin | Head of Analytics at Animoto
Media & Entertainment
Understand customer behavior and preferences in granular detail to boost advertising and subscription revenue.
Increase advertising revenue with rich behavioral data
Use contextual, event-level behavioral data to provide advertisers with incredibly accurate audience segments—and deliver targeted, conversion-driven ads across your digital platforms.
Optimize your paywall to increase subscription rates
Develop a granular, end-to-end view of the customer journey across different platforms and devices to identify subscription intent signals and prompt with personalized paywalls at the right time.
Reduce churn to protect subscription income
Capture event-level behavioral data that highlights when a user is more likely to churn, and intervene with personalized messaging or unique offers.
Respond in real time with editorial content analytics
See in real time how users engage with news content across multiple domains and platforms. This data can be used by editorial teams to optimize reader engagement in the moment, and by ad product teams to increase revenue.
Understand how users engage with video content
Discover what videos are most popular, which segments they find most interesting, and where they tend to drop off. Use these insights to optimize ad placements and recommend additional content.
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"With data you solve marketing, advertising, and editorial questions … you improve your digital products."
Wannes Rosiers | Data and News Personalization Manager at DPG Media -
"Snowplow helps the business. For sales, it can be an increase in revenue because of the audience we are able to provide; for marketing, better insight into users and how they can become more engaged."
Hervé Mensah | Director - Data Science & Integration, La Presse
Financial Services
Innovate with behavioral data to better understand your customers, improve your digital experiences, and prevent fraud—all while navigating an ever-changing regulatory environment.
Detect and prevent fraudulent activity in real-time
Use behavioral data—the best indicator of intent—to effectively combat different types of fraud. Whether you’re dealing with false loan applications, remittance scams, or potential money laundering, behavioral data can help you detect and prevent fraudulent activity.
Create tailored and seamless customer experiences
Personalize the user experience across platforms and apps by capturing granular behavioral data at a user level. Offer features such as AI-powered financial assistance and spending analysis, as well as tailored product recommendations.
Take a data-informed approach to churn propensity
Boost acquisition and retention using granular behavioral data. Design your own churn propensity models, take the right actions at the right time to prevent churn, and easily evolve your data models to continuously improve retention.
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"Snowplow has a lot more power and flexibility, and the thinking around event structures and event schemas is miles ahead of the industry. The Snowplow dataset has become part of our core strategic offering."
Stewart Duncan | Director of Data Science at Simply Business -
"Gain full ownership and flexibility over your data pipeline. Decide what you want to track and where, across platforms and devices in a scaled and unified manner. It just works out of the box and when optimizing it to your needs, you will see the true value. Tracking enrichment has almost no limitations."
Stephen Beuker | Manager, Data and Analytics at BVA Auctions
Healthcare & Life Sciences
Protect your extremely sensitive healthcare data with Snowplow's secure deployment, which helps you effectively govern behavioral data, while gaining an ever-deeper understanding of your users.
Drive surgically precise patient engagement
Gain unprecedented visibility into the patient journey. Join this with other data sets—for example, health outcomes—to improve patient care across digital and non-digital channels.
Elevate your user acquisition and retention plans
Design your own churn propensity models, take the right actions at the right time to prevent churn, and easily evolve your data models to continuously improve retention.
Own your data and future-proof compliance
Retain complete ownership of your data. Snowplow Data Platform runs in your private VPC, so you can conduct end-to-end audits of your data pipeline and easily comply with regulations, such as HIPAA, GDPR, and CCPA.
Stay ahead of evolving security requirements and navigate compliance needs with fine grain levels of control including Single Sign-On (SSO), Advance User Permissions and flexibility to configure the deployment of Snowplow in your private cloud.
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"In the past we used many analytics providers and got conflicting metrics, leading to decisions based on personal opinions. Now we trust Snowplow as the single source of truth and base our decisions on those metrics, which is key for us."
Pedro Gemal Lanzieri | CTO, PEBmed -
"Data quality is key for us, we can’t compromise on the quality of our data for our team or for our clients. Snowplow has increased the trust in our data across the company."
Matthieu Di Mercurio | Director of Data Science at Dialogue