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White paper

Build a culture of data excellence by taking ownership of your data processing

Retain full control of data processing and ensure data is complete and accurate by building your own data infrastructure

Every company is different. So why should they all apply the same standardized set of assumptions when it comes to processing behavioral data? Instead of trusting analytics produced by a black box, our white paper examines the benefits of building a bespoke data infrastructure that is based on your business needs—not what a vendor thinks is important to you.

Treating data as an asset empowers the data team to create a data center that delivers clean, structured, and complete data suitable for any number of use cases.

By submitting this form, I understand Snowplow will process my personal information in accordance with their Privacy Policy.


“Snowplow provides all of our event data in a data model which we own and can shape to our organizational needs. Snowplow has really helped accelerate our analytics; we can quickly answer questions which would have required a tremendous amount of engineering effort with our previous solution.”

Darren Haken | Head of Data Engineering at AutoTrader