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White paper

Marketing Attribution in Retail

Learn how to optimize marketing spend across complex customer journeys in retail

• 137% increase in revenue 
• 106% conversion rate growth
• 1400% increase in revenue from paid performance channels

Outcomes likes these are made possible with accurate marketing attribution that accounts for the end-to-end customer journey.

In this guide, you’ll learn about the biggest challenges in delivering effective marketing attribution in retail, and how to navigate them with behavioral data.

Download the guide to learn about:

• The complexity of multi-channel customer journeys in retail
• The challenges in delivering effective marketing attribution
• How retail organizations are resolving these challenges through using high-quality, granular behavioral data