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Guide

101 Guide to Marketing Attribution

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How to successfully implement true multi-touch algorithmic attribution to measure and optimize marketing activity.

Download the whitepaper to deep-dive into:

Why marketing attribution is important

The types of marketing attribution

Challenges of building an attribution model

Recommended approach to each challenge

How to get to value quickly with Snowplow’s Fractional Attribution Data Product Accelerator

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights. ”

Daniel Huang | Data Engineer at Strava