Back to Knowledge Base

White paper

How to design a tracking plan for your data use cases of today and tomorrow

Why a tracking plan is a key first step for a valuable data strategy, and how to get started

Organizations can easily overlook the importance of tracking design in their haste to start putting their data to practical use, resulting in problems around data meaning and governance. 

Our tracking design white paper offers a step-by-step guide to help businesses overcome these common challenges and design a tracking plan that allows them to collect the data they need for their core use cases.

By submitting this form, I understand Snowplow will process my personal information in accordance with their Privacy Policy.


“To be part of the Snowplow ecosystem and finally have our various sources of data centralized was key. For analytics, Snowplow made a lot of sense – it let us take tracking to a new level.”

Kevin James Parks, | Data Engineer at Tourlane