The advanced guide to marketing attribution
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Going further with attribution modeling to understand the impact of your marketing touchpoints
Following our Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. We’ll explore the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can try yourself.
Download the whitepaper to discover:
Why a flexible, modular approach beats out-of-the-box tools,
How to work with your marketing team to get the best results,
The importance of mapping your touchpoints to the customer journey.