Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Enhance your product experience with data-led product development

Collect rich and reliable behavioral data to achieve a next-level understanding of how users engage with your products.

Put product at the heart of your business growth

Empower your product teams with the rich, behavioral data they need to improve product usage, increase retention and gain deeper insights into user activity.

Understand the complete customer lifecycle

Add context to your product analytics by stitching behavioral data from your marketing sites, product applications, support desk, and more. With a full picture of the user journey you can move beyond product usage and analyze customer behavior end-to-end.

Personalize the product experience in real time

Deliver personalized offers or recommend products based on behavioral data to drive engagement at the right time, increase the likelihood of a conversion, and deliver better customer experiences.

Product analytics designed with your business in mind

With Snowplow you move beyond out-of-the-box reports and vanity metrics. Leverage our flexible tracking framework to design, own and easily evolve your churn propensity models, customer funnels, retention drivers and more.

Let your users define your product roadmap

Collect and analyze your rich, behavioral data and build a future product roadmap that meets the needs and expectations of your users.

Quality data for quality products

Don’t let bad data limit your product analytics. With Snowplow’s suite of data quality tools you don’t have to worry about shipping new features with buggy tracking and your data arrives in a consistent format in your warehouse, ready to use.

Integrates with your favorite A/B testing platforms

Create a true test and learn environment with the flexibility to test any metric between your test and control groups. Real-time monitoring lets you bravely test news ideas, with poorly performing variations quickly flagged and switched off.

Flexible data collection that evolves with your product

As your product evolves so should your tracking. With Snowplow you have the flexibility to create, change and evolve your data collection with your product and adapt your tracking design and data structure to meet your needs.

Power your intelligence tools with the best data

Your behavioral data is loaded into tidy tables in your data warehouse in a ready-to-use format. This makes it easy for your product teams to consume the data in their preferred tools.

Find out how businesses leverage Snowplow to build better products

Animoto logo

“We needed a solution to help us understand how users were interacting with our website. However, it quickly became obvious that the Snowplow solution would allow us to analyze product usage as well. It was a no-brainer – an innovative tool that checked all the boxes and let us own our data.”

Alex Beskin, Head of Analytics at Animoto


pebmed logo

“The greatest value Snowplow gave us is that we could finally track all our products and events in one place, and centralize this in a Snowplow-enabled single source of truth, saving effort on the data collection front and ensuring quality on the analytics end.”

Pedro Gemal Lanzieri, CTO at PEBmed


Getninjas logo

“Snowplow has given us the power and flexibility to collect and analyze data, making smarter product decisions in ways that would be impossible with other tools.”

Bernardo Srulzon, CPO at GetNinjas


Omio logo

“Once you have all the relevant data for each event, which is possible with Snowplow, you can do whatever you want with it. Snowplow’s importance will only continue to grow as we customize our pipeline.”

Rahul Jain, Principal Engineering Manager at Omio


Picnic logo

“With the level of detail the customised in-app tracking provides, Picnic can make data informed decisions faster.”

Dimitar Nedev, Data Infrastructure Lead at Picnic


Animoto logo pebmed logo Getninjas logo Omio logo Picnic logo

Give your product team the insights they need to create a roadmap that stays ahead of the competition