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Group Demo on Data Creation

When confronted with challenges such as consent, ad-blockers, compliance, and ITP/ETP only a proportion of user data is accessible. How can such an incomplete dataset enable you to provide an optimized customer journey?

One of our B2B Tech customers, Genially, was experiencing this very challenge. Tasked with needing to optimize conversions from their trial subscription to their paid offering, they identified the need for behavioral data to power accurate product analytics.

Find out how they have been able to see an additional 15% of traffic with Snowplow’s anonymous tracking capabilities.

What you’ll learn:

  • Why data teams struggle to get value from behavioral data,
  • What Data Creation is and how it can set you up for success,
  • What the end-to-end data lifecycle looks like using Snowplow data,
  • What business impact that data has and the insight it offers into your customers.