Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Snowplow on Google Cloud Platform (GCP)

Create advanced behavioral data use cases using Snowplow BDP and Google Cloud Platform (GCP)

Why use Snowplow with your GCP account?

Deliver data in real-time
Load data to your storage destination in as little as 5 seconds to power use cases such as real-time recommendations.
Collect first-party data
First-party server-set cookies circumvent ITP to create more accurate data sets and user journeys.
Transparency and ownership
Maintain total ownership of your data and your pipeline with Snowplow’s Bring Your Own Cloud (BYOC) model.
Snowplow in the Google ecosystem
By adopting GCP and Snowplow, you can use Snowplow’s ultra-high quality behavioral data in the Google ecosystem.

How does it work?

Snowplow on GCP

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Try Snowplow

Take Snowplow for a test drive to see how easy it is to get started.


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