What’s in store for Snowplow in 2021

Join Snowplow’s co-founders, Alex and Yali as they discuss what’s in store for not only Snowplow, but the behavioural data landscape in 2021.

Data teams have seen an increased appetite for data-driven insights over the past 12 months, but deriving actionable insights remains a challenge due to complex user journeys and poor data quality. Alex Dean will dive into the state of the behavioural data landscape, and call out key challenges and opportunities for teams to tackle in 2021.

In order to execute search optimisation, product recommendation and build single customer views, data teams rely on a robust data stack. With new updates and releases to Snowplow, Yali Sassoon will present our product roadmap for 2021, calling out new and soon to be released features that will enable data teams to deliver high quality data to their businesses.

In this discussion, our speakers will dive into:

• The state of the behavioural data landscape
• Opportunities and challenges for data professionals in 2021 (and beyond)
• Snowplow’s product roadmap and the importance of building a future-proof and robust data stack.