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The Promises and Perils of a Customer Data Platform

with Snowplow, Hightouch and Fivetran

About this Webinar

The need to deliver personalized user experiences in real-time demands accessing rich behavioral data in real-time that is unified and accessible to teams across the organization. It is no longer viable for data and marketing teams to work separately.

In this webinar, you will learn:

  • What traditional Customer Data Platforms (“CDPs”) promise to deliver, and where they fall short

  • The central role of the data warehouse

  • How a composable CDP or composable modern data technology stack democratizes your data and brings engineering and marketing teams together to better address business needs

  • Success stories from organizations already embracing the unbundled CDP approach, including Lucid, Compare Club, Chapter, Nando’s, AutoTrader and more

Meet your hosts

Amit Kapadia head and shoulders
Amit Kapadia

Product Marketing Manager
Fivetran

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