The Promises and Perils of a Customer Data Platform
with Snowplow, Hightouch and Fivetran
About this Webinar
The need to deliver personalized user experiences in real-time demands accessing rich behavioral data in real-time that is unified and accessible to teams across the organization. It is no longer viable for data and marketing teams to work separately.
In this webinar, you will learn:
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What traditional Customer Data Platforms (“CDPs”) promise to deliver, and where they fall short
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The central role of the data warehouse
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How a composable CDP or composable modern data technology stack democratizes your data and brings engineering and marketing teams together to better address business needs
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Success stories from organizations already embracing the unbundled CDP approach, including Lucid, Compare Club, Chapter, Nando’s, AutoTrader and more
Meet your hosts
Amit Kapadia
Product Marketing Manager
Fivetran