The Promises and Perils of a Customer Data Platform
with Snowplow, Hightouch and Fivetran
About this Webinar
The need to deliver personalized user experiences in real-time demands accessing rich behavioral data in real-time that is unified and accessible to teams across the organization. It is no longer viable for data and marketing teams to work separately.
In this webinar, you will learn:
What traditional Customer Data Platforms (“CDPs”) promise to deliver, and where they fall short
The central role of the data warehouse
How a composable CDP or composable modern data technology stack democratizes your data and brings engineering and marketing teams together to better address business needs
Success stories from organizations already embracing the unbundled CDP approach, including Lucid, Compare Club, Chapter, Nando’s, AutoTrader and more
Meet your hosts
Product Marketing Manager
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