Reverse ETL: A new category emerges

Recently, a new data software category has emerged. Reverse ETL empowers companies to sync modeled customer data from the data warehouse to CRM, marketing and support tools with ease.

Arguably now a core component of the modern data stack, the reverse ETL approach is helping to redefine the customer data platform by enabling data teams to build end-to-end data platforms and allowing them to choose the tools best suited to their use cases. But as this new category emerges, it’s important to know what that means for your data management platform.

Join Snowplow Co-founder and CEO Alex Dean as he discusses this new category with Tejas Manohar, Co-founder and Co-CEO at Hightouch. In this fireside chat, Alex and Tejas will dive into the role of the reverse ETL, what this means for teams building or looking to build a bespoke data platform and the opportunities in delivering operational analytics.

This webinar is co-hosted by Snowplow and Hightouch. Any details submitted in registration will be shared with Hightouch who may contact you with relevant content.

In this fireside chat, our speakers will dive into:

• The role of the reverse ETL within the data platform.
• What this means for teams building or looking to build a bespoke data platform.
• The opportunities in delivering operational analytics.