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Powering Next Best Action with LLMs and First-Party Data

On-demand Webinar

Learn how to create next-gen customer experiences by implementing a data-driven Next Best Action (NBA) strategy. In this on-demand webinar from ConCensus 2023, Dan Morris of Databricks and Mike Maloney of Snowplow dive deep into the topic and also explain how you can activate all your first-party customer data and leverage large language models (LLMs).

About ConCensus 2023

ConCensus 2023 is a two-day virtual marketing and data conference by Census that is built to inspire & educate the industry’s data-driven marketing and revenue-minded data leaders.

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Meet your speakers

Dan Morris

Sr. Director, Industry Solutions – Communications, Media & Entertainment

Mike Maloney

Field Chief Data Officer