Powering Next Best Action with LLMs and First-Party Data
On-demand Webinar
Learn how to create next-gen customer experiences by implementing a data-driven Next Best Action (NBA) strategy. In this on-demand webinar from ConCensus 2023, Dan Morris of Databricks and Mike Maloney of Snowplow dive deep into the topic and also explain how you can activate all your first-party customer data and leverage large language models (LLMs).
About ConCensus 2023
ConCensus 2023 is a two-day virtual marketing and data conference by Census that is built to inspire & educate the industry’s data-driven marketing and revenue-minded data leaders.
Meet your speakers
Dan Morris
Sr. Director, Industry Solutions – Communications, Media & Entertainment
Mike Maloney
Field Chief Data Officer
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