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Power Scalable AI and Data Applications with Behavioral Data Creation

An astounding 87% of data science projects never make it to production, but why is the data we use the reason Machine Learning projects fail? In this webinar, guest speaker Michele Goetz, Principal Analyst at Forrester, and Snowplow co-founder Yali Sassoon explore how data extraction is holding back data teams and why businesses that are adopting behavioral Data Creation are able to scale the production of ML and data applications to gain competitive advantage in their industry.

What you’ll learn:

• The challenges organizations face in leveraging data extraction for ML and data applications

• The power of behavioral data in accurately predicting customer behavior

• Why data-driven brands use data creation to build data applications

• The importance of data creation in a world where compliance is paramount

Meet your speakers

Michelle Goetz

VP/Principal Analyst
Forrester

Yali Sassoon

Co-Founder & Chief Strategy Officer
Snowplow

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