Snowplow ‘Outperforms’ GA4 in GigaOm Comparative Evaluation.
Read More

Power Scalable AI and Data Applications with Behavioral Data Creation

An astounding 87% of data science projects never make it to production, but why is the data we use the reason Machine Learning projects fail? In this webinar, guest speaker Michele Goetz, Principal Analyst at Forrester, and Snowplow co-founder Yali Sassoon explore how data extraction is holding back data teams and why businesses that are adopting behavioral Data Creation are able to scale the production of ML and data applications to gain competitive advantage in their industry.

What you’ll learn:

• The challenges organizations face in leveraging data extraction for ML and data applications

• The power of behavioral data in accurately predicting customer behavior

• Why data-driven brands use data creation to build data applications

• The importance of data creation in a world where compliance is paramount

Meet your speakers

Yali Sassoon

Co-Founder & Chief Strategy Officer

Snowplow

Michelle Goetz

VP/Principal Analyst

Forrester

Get Started

Try Snowplow

Take Snowplow for a test drive to see how easy it is to get started.

Demo

Request a guided walkthrough of the platform’s key features and tools.

Quote

Get a custom quote for your Snowplow implementation.