Part 2: Designing a data model that reflects your user journey
Four part series: Data modeling from theory to practice
16:00 – 17:00 GMT+1
Weekly in June
Watch now
More and more companies are moving from a world of integrated analytics to a modular approach of leveraging best-of-breed tools for each layer in the data stack. This approach offers a range of benefits but also brings a new challenge: lots of raw data from a plethora of sources that doesn’t bring any value in and of itself.
Enter data modeling. In this 4 part series, Cara will take you on a journey, exploring data modeling in detail and provide you with concrete examples that you can leverage within your business.
Part 2: Designing a data model that reflects your user journey
In part 2 Cara will dive into the restrictions of relying on packaged analytics tools and their traditional web models and provide some specific examples of custom data models that reflect a business model or use case. She will cover:
- The limitations of traditional web analytics models
- Designing a data model for your business
- Considerations and concrete use case driven examples