May 2022 Product Office Hours

Serving behavioral data at scale for a highly distributed company.

As a company in the B2B segment and with the explosion of cloud services, it’s becoming increasingly more important to work with user behavior. In a highly distributed environment, where you’re having hundreds of products and teams that are completely autonomous it is always a challenge to create something uniform without taking a hit on local decision making.

This talk will focus on how Visma is scaling their efforts on user behavior, how Snowplow plays a big part of it, persisting a collective user behavior platform yet allowing any team to be as flexible as they can be to pursue their use cases.

As always, you will be able to ask your questions live during the session, or submit any questions in advance when you register.