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Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

December 12, 2023

Join ActionIQ and Snowplow to see how we work together to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

You’ll discover:

  • How to own your data in your marketing stack to own your ROI
  • Why 2023 was the year of the composable marketing stack
  • Use cases a leading media company uses with Snowplow and ActionIQ to power smarter campaigns across the lifecycle
  • Considerations around generative AI and other emerging strategies for 2024

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Experience Snowplow Digital Analytics in action

Meet your speakers

Alex Dean

Co-Founder and CEO

Florian Delval

Product Marketing Director

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