Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy
December 12, 2023
Join ActionIQ and Snowplow to see how we work together to flow every customer event in real time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.
- How to own your data in your marketing stack to own your ROI
- Why 2023 was the year of the composable marketing stack
- Use cases a leading media company uses with Snowplow and ActionIQ to power smarter campaigns across the lifecycle
- Considerations around generative AI and other emerging strategies for 2024