How Hyper Transactional Data Helps Brands Build a Competitive Advantage

Marketers face difficult decisions on a daily basis in terms of how they should build relationships with customers in a crowded digital space. With an explosion of different communication channels and digital touchpoints between a company and consumer, it’s imperative that marketers utilize first-party data to the fullest extent.

Join Alex Dean, CEO and Co-founder of Snowplow, to learn how today’s most innovative brands across media and retail are seizing this opportunity and investing in hyper-personalization strategies. We’ll discuss why real-time hyper transactional data matters in delivering better 1:1 customer experiences, and how Snowplow’s rich behavioral data, combined with the power of the Marketing Data Cloud, helps brands such as Digital Virgo and DPG Media exceed customer expectations. Lastly, we’ll showcase how AI-ready data in Snowflake helps marketing teams incorporate propensity scoring, recommendations and other ML outputs into their campaigns.

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Meet your speakers

Alex Dean

Co-Founder and CEO