How To Power Next Best Action with First-Party Customer Data

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences. 

How can you ensure to deliver these experiences at scale? By having a single unified view of your customers. With complete 360 visibility into your customer’s journey using rich first-party data, you can predict their next best action and determine the most appropriate action for them at a given time based on their individual needs and behaviors.

In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint. 

Join industry experts from Databricks & Snowplow to learn:

  • The importance of personalized experiences in today’s competitive landscape
  • How to create a data-driven Next-Best Action (NBA) strategy
  • Building strong collaboration between marketing and data teams to achieve business outcomes and deliver next-gen customer experiences
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Hosted by

Meet your speakers

Dan Morris

Sr. Director, Industry Solutions – Communications, Media & Entertainment


Mike Maloney

Chief Data Officer, North America