The future of web analytics

All-in-one analytics solutions paved the way for web analytics. But as the web has evolved, the question is have these solutions be able to keep pace with the rapidly changing landscape?

To discuss this complex topic, we are hosting a fireside chat with analytics developer, Simo Ahava. Simo is a recognised expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting.

In this fireside chat, Simo will sit down with Snowplow’s Paul Boocock to unpick the evolution of web analytics and discuss the role of packaged analytics solutions in the modern market.

In this discussion, our speakers will dive into:

• Advantages and drawbacks of both packaged analytics solutions and modular approaches.
• The evolution of web analytics and the impacts of various factors, including privacy updates and the role of the data team.
• A look to the future and what to expect in web analytics.