The debate on explicit vs implicit tracking

When it comes to data collection, should you opt for explicit or implicit tracking?

The debate that’s driven passionate discourse across the data world will now be the spotlight of our next webinar.

To give data teams and data consumers the full picture Snowplow, Heap and Iteratively have joined forces to discuss this topic in detail, going deep into the pros and cons of each approach, when to use them and why. It will be a debate style format, tapping into Heap’s expertise around implicit tracking and Snowplow’s expertise around explicit tracking. We’ll leave plenty of time for questions, so come prepared.

In the explicit corner is Paul, Software Engineer at Snowplow. He’ll be arguing in favour of explicit event capture.

And in the implicit corner is Howie Benefiel, Software Engineer at Heap. He will argue the case of implicit event capture.

In this discussion, our speakers will debate: