Digital Analytics – a Shifting Landscape & How to Prepare
Google Analytics has been instrumented for data collection in 94% of the top 1M Alexa websites. On July 1, 2023, the free version of Universal Analytics (“UA”) will be sunsetted, causing concern for analytics practitioners who are left with two options: onboard to Google Analytics 4 (“GA4”) or choose an alternative tool.
Join us on July 18th for an informative and lively discussion on how organizations can not only overcome the limitations of Google Analytics, but gain deeper insights, make more informed decisions, and outperform their competitors in the fast-paced and data-driven landscape.
Snowplow Chief Data Officer Chris Lubasch will join industry experts Dumky de Wilde and others to discuss how to:
What you’ll learn from this session:
- Empower organizations to create a scalable data foundation for MarTech and Data teams to build Customer 360 use cases
- Deliver a user interface that makes it easy for end-users to access and develop insights at scale for customer acquisition, engagement, segmentation and retention
- Scale as a compliant and privacy-first organization