Snowplow Outperforms GA4 in GigaOm Comparative Evaluation.
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Snowplow Digital Analytics

A Data Cloud first alternative to Google Analytics

Step aside Google Analytics, experience the next generation of digital analytics with a complete and compliant understanding of customer behavior and campaign performance, in real-time directly from your Data Cloud.

Keep the reports and metrics you know from Google Analytics with out-of-the-box visualizations without compliance challenges, limited customer view and lack of data ownership.

Scale your advanced analytics and AI projects with Snowplow’s AI and BI-ready data giving you access to consistently structured and rich customer data.

Snowplow is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

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For more information please review our privacy policy!

Complete first-party view of customer behavior

Gain an accurate, real-time view of your customers journeys to improve conversion and marketing ROI. With Snowplow’s first-party server set cookie and out-of-the-box identity resolution avoid the limitations on users tracking seen in other analytics platforms.

Compliance and privacy by design

Complete ownership and control over where your data is processed and what data is collected from each customer in what circumstance with our private SaaS delivery model and out-of-the-box PII pseudonymization, anonymous tracking.

Control, transparency and ownership

Have total transparency and unrestricted access to your data with no-data sampling. Deep dive into the calculations behind every metric, how users are identified, and attribution is credited with access to Snowplow’s open source code.

Scale your analytics

Get started with our out-of-the-box visualizations to understand key marketing and campaign metrics. Scale your analytics further with access to consistent structured and rich AI and BI-ready customer data directly in your Data Cloud.

Experience the data for yourself

Our out-of-the-box visualizations enable you to understand user acquisition, campaign performance, marketing attribution and more on your preferred visualization tools including Snowpark, PowerBI, Tableau, Preset and Superset. All powered directly from your data in Snowflake. 

  • “Before Snowplow, we had Google Analytics 360 and our behavioral data was not available in real time in our Snowflake warehouse or in our AWS infrastructure. Snowplow opens up a world of possibilities for us because we can provide data to our team to analyze trends in campaigns… to analyze what’s happening within five or 10 minutes.”

  • “We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”


Get started with Snowplow Digital Analytics today!