Complete first-party view of customer behavior
Gain an accurate, real-time view of your customers journeys to improve conversion and marketing ROI. With Snowplow’s first-party server set cookie and out-of-the-box identity resolution avoid the limitations on users tracking seen in other analytics platforms.
Compliance and privacy by design
Complete ownership and control over where your data is processed and what data is collected from each customer in what circumstance with our private SaaS delivery model and out-of-the-box PII pseudonymization, anonymous tracking.
Control, transparency and ownership
Have total transparency and unrestricted access to your data with no-data sampling. Deep dive into the calculations behind every metric, how users are identified, and attribution is credited with access to Snowplow’s open source code.
Scale your analytics
Get started with our out-of-the-box visualizations to understand key marketing and campaign metrics. Scale your analytics further with access to consistent structured and rich AI and BI-ready customer data directly in your Data Cloud.
“Before Snowplow, we had Google Analytics 360 and our behavioral data was not available in real time in our Snowflake warehouse or in our AWS infrastructure. Snowplow opens up a world of possibilities for us because we can provide data to our team to analyze trends in campaigns… to analyze what’s happening within five or 10 minutes.”
ANTHONY GIANASTASIO | HEAD OF ANALYTICS, DIGITAL VIRGO
“We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”
HOLLY FOSTER | LEAD BI ANALYST, TRINNY LONDON