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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
Build a truly composable Customer Data Platform (CDP) that powers personalization at scale, using richly contextual, connected customer data.
Snowplow delivers rich, first-party server side cookies. You can collect behavioral data from every customer touchpoint (mobile app, website, server-side), unaffected by ITP and ad-blockers.
Create a seamless view of customer behavior by capturing first-party user identifiers across all your platforms and products with out-of-the-box and custom user identifiers.
Snowplow’s dbt package includes an identity resolution module to create a single customer view at an interaction, session and user level.
Compared to out-of-the-box AI models in CDPs, yours are perfectly designed around your data, product, or business goal—so you can accurately predict a customer’s future behavior and drive value from your campaigns.
With Snowplow doing the hard work of delivering BI and AI-ready data, your data team’s time is freed to focus on building unique AI/ML models.
With rich customer insights in your warehouse, you are in full control to create highly personalized campaigns via a Reverse ETL to the tools of your choosing.
Instead of adding another data silo to your tech stack, do more with what you’ve got in your existing data warehouse or lake with a fully-fledged, future-proofed composable CDP.
Equipped with BI and AI-ready data in your data warehouse or lake, avoid vendor lock and easily adapt your tech stack to meet the changing needs of your business.
Within ever-changing privacy and regulatory environments, stay in control of your data with Snowplow’s out-of-the-box privacy controls and end-to-end security.
Collect, process, and activate customer data at scale while maintaining complete data ownership and control. Snowplow and Databricks provide a scalable foundation for building a composable CDP architecture on AWS.
Daren Haken
Head of Engineering, Auto Trader
Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.